Last month at the AdMonsters Screens event in London, we explored the growing opportunities (and challenges) for publishers as consumers use multiple screens including their Internet-connected smartphones and tablet devices to consume digital video content – anytime, anywhere.
AdMonsters spoke with Adobe’s Steve Allison, technical evangelist for Media & Advertising Solutions, and other industry players about how to embrace the multi-screen opportunity and enhance the consumer experience. Steve thinks that distributing and reusing content across multiple screens is a continuing obstacle for many publishers, but they must “respect the soul of a device” to create fully engaging consumer experiences. Watch his video interview below and see what Steve says about making better video advertising decisions, capitalizing on the multi-screen opportunity, and driving consumer engagement across platforms.
Check out some of the other AdMonsters video interviews as well:
- Tom Bowman, VP of strategy and global ad sales at BBC Worldwide, discusses vying for consumer attention across multiple devices and how publishers can leverage native mobile device capabilities.
- Michael Tuszynski, product manager at MTV Networks (a division of Viacom), talks about second-screen applications and smoothly integrating video ads into the consumer experience.
- Conor Mullen, commercial director at RTE, comments on exciting opportunities for publishers in today’s new media age and challenges in reaching consumers across various devices.
- Bill Scott, chief operating and commercial officer at easelTV, shares his thoughts on the differences between online video content and the traditional TV model, and how audience engagement is changing.